We recently designed stickers, business cards, worksheets, and take-home folders for an event we were hosting. We wanted to make sure everyone who came felt special. We wanted to show our appreciation for their time and effort in showing up.
At it's core, it's marketing. But when someone opens up a beautifully designed piece with your story and products, it's like they're getting a personal tour of your brand.
Thank you cards, brochures, postcards, catalogs, business cards, invitations, stickers—they're tangible. People can hold them, flip through them, and feel a connection to your brand.
There's something very cozy and warm about print. Think about that feeling of receiving a holiday card in the mail. It feels personal, and maybe even a bit nostalgic.
But in a world that's all about the latest tech, sometimes print can feel a bad word. So how can it fit into your marketing plan?
First and foremost, always keep your ideal customer in mind. Who are they? What do they value? Will they love a personal note in their package? Will they appreciate a freebie sticker for their water bottle? Will they swoon over the luxe packaging your product comes in? Will they keep your catalog to pour over after the kids go to bed with a glass of wine?
Be mindful of sustainable options. It's reasonable to be thinking right now, "isn't print marketing bad for the environment?" There are plenty of eco-friendly options for your business! Choose recycled paper, soy-based inks, and local printers who share your values about Mother Earth. Can your packaging be reused somehow by your customer?
Use it to complement your digital efforts. Use your print marketing to send your audience to your social media platform, website, digital storefront, or event sign up. Include a QR code so they can sign up to get your latest newsletter! Print and digital efforts go together like peanut butter and jelly.
Use print to laser-target your dream customers, give your brand that personal touch it deserves, and keep customers thinking about you long-term. Ultimately, deepening your audience's connection to you, and trust in you.
Print marketing is your secret weapon. Click the link below to get started on your next fun print project! Or, sign up for a Strategy Session and we can brainstorm how print might fit into your marketing plan!
Comentários