Social media often feels like a beast that constantly needs feeding, and if you’re running a business, it can be hard to keep up. Now, we're not here to focus on chasing likes or engagement—we're doing our best to keep up just like you! But what we can offer is insight into how social media and your website should work together, and how to create systems to tame that beast a bit. Because if your social platforms aren’t helping drive people to your website—or vice versa—you might not be getting the most out of them.
Make It Easy to Find Your Socials (and Your Website!)
Your website and social media should be seamlessly connected. That means:
Your website should have clearly visible social media links—ideally in the footer, or contact page.
Your social media should have your website linked—in your bio, pinned posts, or anywhere else it makes sense.
Embedded social feeds can be useful, but only if they stay fresh. If your last Instagram post is from a year ago, it’s probably better to remove the feed and just link directly to your profile.
Social Media Helps Your SEO
Social media itself isn’t a direct SEO ranking factor, but it can help in several ways:
Driving traffic to your website. Every time you share a blog post, a service page, or an announcement, you're creating an opportunity for people to visit your site.
Brand visibility. When people search for your business, your social profiles often show up in search results alongside your website, reinforcing your presence.
Link building. If your content gets shared widely, it increases the chances that reputable sites will link to you, which can improve your search rankings.
Online Consistency: Keeping your business information, such as business name and contact email, consistent across your social media accounts and online platforms can be viewed favorably by search engines by showing your are creditable business worthy of being included in search results.
Pick the Platforms That Make Sense for You
One of the biggest social media mistakes businesses make is trying to be everywhere and ending up nowhere. It’s better to be consistent on one or two platforms than to spread yourself thin across five or six and let them go stale. If someone finds your business on an inactive account, it can make it seem like you’re no longer in business.
Ask yourself:
Where does my audience actually spend time? If you’re in a visually driven industry, Instagram might be the best choice. If you focus on B2B services, LinkedIn might be more effective.
Where do I enjoy posting? If you hate making videos, you’re probably not going to keep up with TikTok. Choose platforms you’ll realistically use.
Make Posting Easier with a System
We’re not social media experts, but we’ve found that having a plan makes it easier to stay consistent. Here’s what has worked for us:
A monthly content schedule. We sat down and mapped out 12 topics we want to feature every month. Having a predictable schedule means we’re not scrambling for ideas every time we post. We have this schedule laid out on our shared calendar so we both know what topics are coming up. Full transparency, here's what our schedule looks like:
Batching and scheduling. We create content ahead of time and use Planoly to schedule posts so we’re not trying to post in real time. Generally we carve out time on Friday mornings to do posts for the following week.
Templates. We designed post templates to make content creation easier and faster. The templates are pretty simple, but its helpful to have our assets in one place so our branding is consistent when we post. We offer the same service for our clients using Canva.
A simple Instagram grid layout. We alternate between text and photos to create a consistent, easy-to-follow structure for our posts.
Social media shouldn’t feel like a separate, disconnected task—it should work alongside your website to help people find you, learn about what you do, and ultimately take action. By keeping your website and social platforms connected, focusing on a few platforms that work for you, and using systems to simplify the process, social media becomes much more manageable (and even enjoyable!).
If you need help creating a system for your social media visuals or want us to design templates in Canva to make posting easier, we'd love to help, let’s chat!
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