Crafting the Perfect About Page for Your Biz

The About Page. Let’s be honest, writing about yourself (or your business) can feel awkward. Where do you start? How much do you share? And how do you get that perfect balance between friendly and professional?

No worries—We've got your back. Here are our top tips to make your About Page say more than just “hello.” Let’s make it work hard for your business!

Tell Your Story—but Make it Relevant

The About Page is a great spot to tell people about your journey, but remember—it’s not your life story or a resume. Instead, think about your customer. What do they want to know about you or your business that will build trust and connection? Also, although you likely have a very smart following, you want to keep your text written for an average reading level of age 9-12 years old for maximum impact.

Here are some prompts to get you started:

• What inspired you to start your business?

• What problems are you solving for your customers?

• What’s unique about your approach?

Keep it relatable. You’re not writing a novel; you’re writing to connect with your audience. Don’t be afraid to show your personality—whether it’s quirky, professional, or somewhere in between.

Show Off Your Team (or Yourself)

If you have a team, your About Page is the perfect place to introduce them. People love knowing the faces behind the brand. You can talk in general about the culture of your company with some group shots, or you could add headshots with a brief bio, including a fun fact about each person.

If you’re a solopreneur, this is your chance to shine. Share your personal background and expertise, but also what makes you, well, you. Have a passion for making the perfect cup of coffee while you work or have a pup that keeps you company while you do your thing? Sprinkle that in!

Highlight Your Values

What do you stand for? Your About Page is an opportunity to explain your mission and core values. Customers love to feel aligned with the brands they support, so this is your chance to shout out what matters to you.

Maybe you’re all about sustainability, or perhaps customer experience is your focus. These are the things that build loyalty and trust.

Add a Call to Action

A well-written About Page doesn’t just end with your story. You want to lead visitors somewhere. What’s the next step? Maybe you want them to book a discovery call, check out your services, or sign up for your newsletter. Whatever it is, make it clear and easy.

Example:"Curious to learn more about how we can help your business grow? Let’s chat—book a strategy session today!"

Include Social Proof

Got a killer testimonial? Awards? Any feature in a major publication? Slide that into your About Page. Social proof builds credibility, and it’s a powerful way to show you’re not just talking the talk—you’re walking the walk!

Don’t Forget SEO

Here’s where we sneak a little strategy into the fun. SEO (Search Engine Optimization) is the secret sauce that helps Google recognize your site. So, how can you optimize your About Page for search engines?

• Optimize the Top of the Page: Make sure you're hitting your audience with an info-rich summary as soon as they hit the page. Hold off on internal links/buttons until later in the page; this encourages them to continue on and read more. Keeping your readers on important informational pages before they click away can help with Google rankings

• Use Keywords Naturally: Think about what your audience might type into Google when looking for a business like yours. Sprinkle those terms into your About Page without sounding robotic. If you’re a graphic designer in Chicago, phrases like “Chicago graphic design” or “branding services in Chicago” should flow naturally in your copy.

• Optimize Headers and Subheaders: Search engines love well-organized content. Use clear headings (H1, H2, etc.) to break up your sections. This makes your page scannable for both humans and Google bots. A couple more helpful hints: aim for only 1 H1 per page, and keep in mind subheaders are crucial to be displayed as featured snippets on Google.

• Don’t Skimp on Meta Descriptions: Make sure your About Page has a concise meta description that sums up what you do and includes a keyword. This will show up on search engine result pages and should entice potential visitors to click through.

  
  

Keep It Fresh

Your About Page isn’t a “set it and forget it” type of deal. Every time your business evolves, your About Page should too. Revisit it every year to make sure the content still reflects where you are and where you’re going.

An About Page is more than just a paragraph about your business. It’s your chance to connect, engage, and build trust with potential customers. Have fun with it, stay true to your brand’s voice, and don’t be afraid to let your personality shine!

Ready to take your About Page to the next level? Book a 1-hour Strategy Session with us! We’ll sit down, chat about your About Page, tweak anything that’s not clicking, or tackle any part of your site that’s giving you trouble. Whether you need help with copy, design, or just want a fresh perspective, we’re here for you. Let’s work through it together—grab your session now and get your website looking and feeling just right!

Branded Photography 101: How to Show Off the Real You

We recently updated our brand photography, and if we’re being honest, being in front of the camera is not exactly our comfort zone. It’s one of those things that feels a little awkward, but we know the payoff is worth it. Whenever we update the photos on our website and social media, we always notice how much better everything looks—and more importantly, how much more engagement we get from you all, especially on the personal shots. There’s something about putting real faces to a brand that just resonates.

And here’s the thing: branded photography doesn’t need to be formal or stuffy. It should feel like you. Whether your brand is laid-back, fun, professional, or a bit quirky, your photography should reflect that. So, let’s dive into why personalized, high-quality photography is so important for your business.

Why Branded Photography Works (and Stock Photos Don’t)

We get it—stock photos are tempting. They’re quick, easy to find, and can fit just about any situation. But here’s the problem: they’re generic. If you’re using stock photos, there’s a good chance someone else is using the exact same images. That means you’re not standing out, and your potential customers are missing the chance to connect with the real you.

On the flip side, branded photography is all about showing off your unique personality. People are naturally drawn to authentic, relatable content, which is why personalized photos perform better—both on your website and social media. When people can see the faces behind the brand, they’re more likely to trust you and feel a connection. It’s human nature.

It’s Not Just About Looks—Branded Photos Help with SEO Too

While great visuals are crucial for your brand’s image, they can also give your website a boost in the SEO department. High-quality, original images are favored by search engines like Google. They help your site rank higher, load faster (when optimized properly), and keep visitors engaged longer.

Plus, people love sharing unique, personal content. That means when you post branded photos on social media, your followers are more likely to interact, share, and click through to your website. And when your audience is more engaged, your SEO benefits too.

Preparing for Your Branded Photography Session

So, how do you make sure your branded photos turn out as amazing as you? Here are a few tips to help you prepare for a successful shoot that reflects your brand’s personality.

1. Embrace Who You Are: Your photos should feel authentic, not like you’re playing a part. If your brand is all about casual, friendly vibes, there’s no need for stiff, formal poses. Be yourself and let your personality shine through.

2. Choose the Right Photographer: Find someone who understands your brand and can capture it in a way that feels natural. Look through their portfolio and make sure their style matches the vibe you’re going for.

3. Plan Your Look: Whether you’re showcasing your team, products, or workspace, think about how to visually represent your brand. Casual outfits? Bright and airy office shots? Props that tell your story? The more thought you put into it, the more your photos will align with your brand.

4. Keep It Fun and Relaxed: The best photos are often the candid ones—those unposed, genuine moments where you’re just being yourself. Don’t stress about perfection; let your personality shine through!

   
   

At the end of the day, your brand photography is more than just images—it’s a way for you to connect with your audience on a deeper level. And while it might feel uncomfortable (trust us, we get it), it’s worth the effort. Your customers want to see the real people behind the brand, and nothing captures that better than high-quality, personalized photography.

So, don’t be afraid to get in front of the camera. Show off what makes your brand unique, and watch how much more your audience engages with your content!

Highs & Lows of Website Updates

I don't know about you, but we've been seeing an awful lot of updates rolling out on both our website and the clients that we work with lately. We've seen some brand spakin' new options pop up, but also form malfunctions, a disappearing Instagram feed, and a page layout looking wonky.

Have you seen the same thing? Don't worry!

Your trusty website platforms like Wix, Squarespace, and Shopify are just at it again, rolling out updates like there's no tomorrow! So let's talk a little bit about what this might mean for you as a small business owner.

First, keep in mind that while these updates might feel a little frustrating at the moment, these platforms are keeping things fresh and fabulous, and it's for your benefit.

WHY ARE THESE UPDATED HAPPENING?

Making Things Cooler: Websites want to stay cool and user-friendly. Updates bring in new features, make things faster, and spruce up the place.

Techie Upgrades: Tech is always on the move, and websites need to keep up. Updates bring in the latest techie tools, making sure your website is rocking the latest trends.

Locking Down Security: Updates are like superhero capes, protecting your website from sneaky attacks.

WHAT MIGHT THAT LOOK LIKE FOR YOU?

Function Drama: Updates can sometimes mess with your plugins, apps, and custom stuff. You might notice things are not in proper working order because they've either removed the feature altogether or updated it.

Learning Rollercoaster: New features? New look? You might feel like you've just gotten one system down and then the rug has gotten pulled out from under you. It can be time-consuming and can feel overwhelming to learn all the new bells and whistles.

Downtime: Updates might mean your site as a whole or a feature on it might not be in tip-top shape for some time, which can feel scary for us small business owners!

So, what can you do to make sure you stay in front of these updates? Monitor your website regularly. Regular check-ups help catch issues before they become big drama. Updates are going to happen, but there's nothing worse than a customer pointing out something not working. Stay one step ahead by looking at your live website to make sure links, apps, and plug-ins all look a-ok.

If you're stuck on where to start, book a Strategy Session with us and we'll take a look together. Want it off your plate altogether? We're happy to chat about a maintenance package so we can keep an eye on things for you!

Here's the bottom line: keep an eye out, embrace the changes, and your website will be the coolest on the block!