project guide
our process
Here’s a breakdown of our general process and what you can expect. Of course, this may look a little different depending on what projects we decide to work on together!
WEEK ONE: FOUNDATIONS
We’ll start diving into the details of your business and laying the foundations of your branding and collateral.
What you can expect:
• Branding Questionnaire
• Decisions on your domain & hosting plan
• Content planning
WEEKS 2-3: CONCEPTS
We’ll create a presentation with the foundations we’ve established in mind. You’ll have an opportunity to review and collaborate to provide feedback about what you love and what needs adjusting.
What you can expect:
• Visual branding design process
• Feedback questionnaire(s)
• Delivery of final logo files
• Content collection
WEEKS 4-7: BUILD OUT
We’ll begin to build your website and craft custom collateral with the visual branding that’s been established.
What you can expect:
• Website design
• Website feedback & refinement
• SEO implementation
• Collateral design
• Collateral feedback & refinement
WEEK 8: LAUNCH
We’ll get everything in place for your launch!
What you can expect:
• Site transfer
• Site launch
• Delivery of final files
• Delivery of branding guidelines
• 7-day review period
timeline & communication
Upon onboarding a new client, we block time on our calendar so that we can give our undivided attention. In order for the project to be completed on time and on budget, we kindly ask you to do the same. Make sure we’re getting started on a project when you’ll be available to answer emails and schedule meetings in a timely manner...
and you can expect the same from us!
We’re also human and understand things come up. Just let us know if we need to readjust or pause the project at any time.
GETTING STARTED
In our upcoming meeting, we'll discuss when your project could begin. The start date will depend on our availability as well as yours, payment of the deposit and our receipt of text and photography for your project.
PROJECT COMPLETION
We'll also discuss approximately how long your project should date based on timely communication from both parties.
COMMUNICATION FROM US
Throughout the project, we’ll be giving you weekly updates every Friday. You may receive additional email communication from us as needed. This just helps to ensure we’ll all on the same page.
COMMUNICATION FROM YOU
To stay on track, we expect responses/feedback from you within 1-2 business days. You are welcome to email us or request a virtual meeting at any time during our project.
service options
We've got tons of options to choose from. These packages are an opportunity to review what options we have and get an idea of our pricepoints. If you have specific project ideas that you don't see here, we're happy to create a custom package for you.
BRANDING & LOGO PACKAGES
This package is ideal for businesses looking to establish a strong brand that will resonate with their audience from the start, but may not be ready for an investment in a full logo suite. This package includes:
-
Identity Exploration: Through discussion and tailored questionnaires, establishing the authentic essence of your brand. This process serves as the foundation upon which we build a visual identity that resonates with your audience.
-
Moodboards: Exploring your visual brand through moodboards to encapsulate the personality of your brand, helping to establish a consistent visual direction.
-
Color Palette: Developing a cohesive color palette that reflects your brand’s personality and resonates with your target audience.
-
Typography: Identifying appropriate fonts that convey the desired tone and style of your brand, enhancing readability and brand recognition.
-
Brand Guidelines: Compiling a comprehensive brand guidelines document to ensure consistency in the application of your brand assets across all platforms and media.
-
This package is perfect for the business looking to elevate their brand presence with strategic and visually compelling identity, designed to resonate with their target audience and leave a lasting impression. This package would include everything in the Foundations Package, plus:
-
Competitor Analysis: Conducting research into your brand’s competitors to identify gaps and opportunities, ensuring your brand stands out in the market.
-
Brand Statements: Crafting clear and concise statements that define your brands mission, vision, purpose and values, providing a framework for your business identity.
-
Logo Suite: Designing a suite of logos that encapsulate your brand identity, including primary and secondary logos, and icons to ensure versatility and adaptability across various touchpoints.
-
This package is perfect for businesses looking to establish a strong and comprehensive brand identity that resonates with their audience and ensures consistency across all touchpoints. Our holistic approach ensures that every element of your brand is thoughtfully designed and strategically aligned with your business goals. This package includes everything in the Logo Suite Package, plus:
-
Business Cards: Creating professionally designed business cards that leave a lasting impression and effectively represent your brand.
-
Social Media Templates: Providing three customizable social media templates on Canva to maintain a consistent and professional appearance across your social platforms.
-
Icons: Designing a set of custom icons that align with your brand's aesthetic and can be used across various applications.
-
Stationery Design: Designing additional stationery items such as letterheads, envelopes, and email signatures to ensure a cohesive and professional brand presentation.
-
WEBSITE PACKAGES
This package is perfect for startups, small businesses, or individuals looking to establish their online presence quickly and cost-effectively.
-
1-Page Website: A professionally designed and fully responsive single-page website that introduces your brand, showcases your products or services, and provides essential information to your audience.
-
Calls to Action (CTAs): Strategically place CTAs throughout your website to prompt user engagement and drive desired actions, such as making a purchase, scheduling a consultation, or subscribing to your newsletter.
-
Contact Form: Implement a contact form to facilitate easy communication with your audience, enabling potential customers to reach out and inquire about your offerings directly from your website.
-
SEO Optimization: Ensure each page of your website is designed to include proper descriptions, titles and keywords for optimal search results to improve visibility and attract organic traffic, laying a strong foundation for future growth.
-
Mobile-Friendly Design: Ensure your website looks great and functions seamlessly across all devices, providing a consistent user experience regardless of screen size.
-
Content Support: We expect clients to provide professional photography and copy for the website. However, we offer guidance to help you organize and structure the content for the best placement. We also assist with editing to ensure everything is clear, concise, and aligned with SEO best practices.
-
This package provides a custom-designed website tailored to your unique brand identity and business goals, offering a range of features to meet diverse audience needs. This package includes everything in the Foundations Package, plus:
-
Custom Design: A visually stunning website that reflects your brand personality and captivates your audience. Includes the design of up to 8 pages.
-
Strategic Navigation: Implement intuitive navigation structures that guide users seamlessly through your website, ensuring easy access to key information and encouraging exploration.
-
This comprehensive package offers a custom-designed website with advanced features and functionalities to cater to diverse business needs and goals. This package includes everything in the Informational Site Package, plus:
-
E-commerce Integration: Set up an online store to sell your products or services directly from your website, providing a convenient and secure shopping experience for your customers.
-
Scheduling Features: Integrate scheduling tools to allow clients to book appointments, consultations, or services directly through your website, streamlining your workflow and enhancing customer convenience.
-
Forms and Lead Generation: Create custom forms to capture leads, gather feedback, or facilitate communication with your audience, empowering you to build and nurture relationships with potential customers.
-
BUSINESS & TECH SOLUTIONS
Note: This service is for clients who have already had a initial consultation.
Some topics our past clients have chosen to use this time for: transferring domains, newsletter development, visual branding discussions, marketing strategy, Wix tutorials, Google Suite training, contact management, website analysis, and more! This includes:
-
Tailored guidance and strategic planning done in real time together.
-
Detailed summary of everything we went over in our meeting.
-
Actionable insights and plan to help you move forward.
-
A judgment free and supportive environment with your business besties.
-
This package is tailored for businesses facing technical challenges that require expert diagnosis and resolution. Whether you need assistance with domain transfers, connecting apps, or managing contact information, our Tech Solutions package is designed to provide the support you need.
-
Issue Diagnosis: We’ll start by identifying and assessing the specific technical issues you're encountering, providing a clear understanding of the problems and potential solutions.
-
Detailed Write-Up: We’ll provide a comprehensive report detailing all the steps taken during the diagnosis, including what needs to be done to fix the issue, ensuring you have a clear roadmap for resolution.
-
Quote and Proposal for Further Work: After diagnosing the issues, we’ll provide a detailed quote for any additional work needed to fix the identified problems, ensuring transparency and clarity in the process.
-
With a focus on aesthetics, usability, and navigation, we provide valuable recommendations to enhance performance and user satisfaction.
-
Surface-level analysis of design, UX, and content
-
Recommendations for improving aesthetics, usability, and navigation
-
Checklist report summarizing strengths, weaknesses, and suggested improvements
-
Step up your website game with our Website Audit service, offering a deep dive into technical components such as SEO optimization and overall functionality. With temporary backend access, we deliver a detailed report highlighting areas needing attention and an action plan for improvement.
-
Comprehensive analysis covering SEO, backend setup, design, UX, and content
-
Detailed report highlighting technical issues, SEO shortcomings, and security vulnerabilities
-
Action plan for addressing identified issues and itemized quote for services
-
BRAND CONSISTENCY
Branded cover, header, post or ad image for your social media platform of choice (LinkedIn, Facebook, Instagram, YouTube, podcast, etc).
Customizable and branded templates for consistent, on-brand social media posts that you can easily update with new content.
Professionally designed business cards that leave a lasting impression and effectively represent your brand.
A visually engaging and informative booklet that showcases your products, services, or brand story in a compact, easy-to-distribute format.
A bold and eye-catching banner design perfect for events, storefronts, or promotions to capture attention from afar.
A compelling and well-designed 8x11 (or similar) flier to promote events, sales, or announcements, effectively reaching your target audience.
A set of custom icons that align with your brand’s aesthetic and can be used across various applications.
Stationery items such as letterheads, envelopes, and email signatures to ensure a cohesive and professional brand presentation.
next steps
Here’s a breakdown of our general process and what you can expect. Of course, this may look a little different depending on what projects we decide to work on together!
TERMS OF AGREEMENT
Take a look at this information as well as our Terms of Agreement before our Initial Consultation meeting. At the meeting you'll have a chance to ask any questions you have to make sure we're a good fit!
PROPOSAL
After our Initial Consultation, we'll get an official proposal over to you including all the project details we discussed in our meeting. Sign the proposal, pay the deposit, and we'll get you on our calendar!
QUESTIONNAIRE
We'll follow up with a questionnaire if you're moving forward with one of our design packages. The questionnaire should take about 20 minutes to complete.
FOLLOW UP MEETING
For our bigger projects we'll also set up a follow-up meeting as soon as possible so that we can begin sorting out all the details! The meeting should take about an hour.