The Midyear Reset

5 Questions to Reconnect with Your Business Vision

We’re officially halfway through the year—which is kind of wild, right?

Summer brings a natural pause point. For a lot of small business owners (especially moms juggling kids at home), it’s tempting to just go into survival mode. But hear me out: this is actually a perfect time to slow down, take a breath, and check in on your business vision before fall hits.

No big overhaul. No massive rebrand. Just a gentle midyear reset that helps you refocus and move forward with more clarity. And the best part? It can seriously improve how your brand and website are working for you.

Let’s get into it.

Why a Midyear Reset Matters for Your Brand & Website

Your brand and website aren’t set-it-and-forget-it tools—they need check-ins, just like your goals or budget. Over time, things shift:

• You offer something new

• Your audience evolves

• You grow (personally and professionally!)

If your brand or site hasn’t caught up, you’re probably missing opportunities to connect with the right people or convert browsers into buyers. This reset helps you close that gap.

5 Questions to Ask Yourself Right Now

You don’t need a fancy workbook. Just grab a notebook, a Google Doc, or the Notes app on your phone and reflect on these five questions:

1. Does my current brand still reflect who I am and what I do?

Businesses evolve—and fast. Maybe you’ve shifted your niche, refined your offer, or discovered a new tone that feels more “you.”

Try this:

• Look at your logo, brand colors, and fonts. Do they still match the vibe of your business?

• Read your homepage headline. Does it clearly explain what you do (and who it's for)?

If not: You don’t need to start over. Sometimes a small tweak—like changing a tagline or updating brand colors—can make a huge difference.

2. What do I want to be known for in the second half of the year?

This question is great for realigning your content, offers, and messaging. You might’ve started the year focused on one service, but now your audience is responding better to something else.

Try this:

• Pick ONE word or phrase you want to be known for—something that sums up your expertise.

• Ask: “Is this front and center on my website, socials, and emails?”

Branding tip: Make sure your homepage and “about” section are working for that word. Clear, consistent messaging builds trust fast.

3. Is my website making it easy for people to take action?

Even if you’re not running a full campaign this summer, your site is still working behind the scenes 24/7. If it’s unclear or outdated, people will click away.

Try this:

• Go to your homepage and pretend you’re a first-time visitor. Can you tell what you offer—and what to do next—within 10 seconds?

• Is your contact button, scheduling link, or service info easy to find?

Quick win: Add one clear, confident call-to-action to your homepage that aligns with your midyear goal (e.g., “Book a Strategy Session,” “Browse the Essentials Shop,” or “Let’s Chat”).

4. Am I proud to send people to my site or social profiles?

This is the gut-check question. If you're cringing at your outdated photos, inconsistent branding, or old offerings, that hesitation is probably costing you confidence and clients.

Try this:

• Audit your top three pages: homepage, about, and services. Make a list of what feels outdated or “off.”

• Swap in one new image that feels more current, even if it’s just a brand photo or seasonal graphic.

Branding tip: If you're planning a photoshoot later this year, now's a great time to create a brand shot list. (Need help? We’ve got one right here).

5. What small change would make a big difference right now?

You don’t have to redo everything to see results. Often, one intentional shift—like streamlining your homepage layout or updating your bio—can spark fresh momentum.

Try this:

• Look at your website and ask: “Where do people usually get stuck?”

• Is there anything you’ve been avoiding fixing that could take 15 minutes? Do that first.

Pro move: Make a “Someday Fix” list—things you want to tackle in the fall. You’ll feel better just having it written down and out of your head.

A Fresh Start Doesn’t Have to Be a Full Redesign

This reset isn’t about perfection. It’s about alignment—making sure your brand and website are working with you, not holding you back. By taking even 30 minutes to reflect and make a few changes, you’ll walk into the second half of the year with more clarity, more consistency, and more confidence.

Want Help With That Midyear Tune-Up?

Our Website Review is a fast, affordable way to get expert eyes on your site and a checklist of what to fix, update, or simplify. Perfect for summer mode. Or, our 1-hour Strategy Sessions are designed to help you get clear on what matters most right now—so you’re not wasting time spinning your wheels.